Enhancing Relationships
Learn how joe makes life better for baristas, owners, and coffee lovers with mobile ordering built specifically for coffee behavior on both sides of the counter.
Nick Martin
CEO & Co-Founder
Apr 4, 2019
Why Mobile Ordering Enhances What Makes Coffee Shops Great
There's a misconception that mobile ordering is impersonal - that it removes the human connection that makes indie coffee shops special. We built joe to prove that wrong.
For Baristas
Mobile ordering through joe actually enhances the barista experience:
- Less rush, more craft: When orders come in ahead of time, baristas can focus on making great drinks instead of frantically entering orders during the morning rush
- Better tips: Mobile orders consistently see higher tip amounts
- More time for connection: With less time spent at the register, baristas have more moments to connect with customers
For Owners
joe helps shop owners in ways that matter:
- Increased ticket sizes: Mobile orders average 15-20% higher than counter orders
- Better data: Understand your customers' preferences and buying patterns
- Loyalty built in: No need for separate punch cards or loyalty apps
- Lower fees: Keep more of what you earn compared to third-party delivery apps
For Coffee Lovers
Customers love joe because:
- Their way, every time: Save favorites and reorder with one tap
- Skip the line: Order ahead and pick up when it's ready
- Earn rewards: Get rewarded for supporting local shops
- Discover new shops: The joe network introduces them to indie shops they might have missed
The Human Touch, Enhanced
Mobile ordering doesn't replace the coffee shop experience - it enhances it. By removing friction from the ordering process, everyone can focus on what really matters: great coffee and genuine human connection.
Ready to enhance your shop's experience? Email success@joe.coffee to get started.