"Where do I start?! Honestly I didn’t have high expectations when I arrived here. It seemed more like a neighborhood spot that people frequented not particularly because it was good but because it was spacious, available, and easy to get to. Well I was wrong. While insider is spacious and cozy they are absolutely worth the visit for both locals and outsiders. I arrived early in the morning and the case was fully stocked and the cashier was very friendly and helpful. He answered all my questions, even obvious ones, and never seemed disgruntled or bothered. I ordered two cookies, the bacon egg and cheese sour dough breakfast “focaccia “ , and a coffee. Coffee was just what I needed to start my morning. Fresh, hot, and soothing. Then the pastries. I got the oatmeal raisin cookie and the pumpkin cheesecake. Both were out of this world. Soft, chewy inside, slight crunch to the edge, and full of flavor. Probably 2 of the best cookies I’ve had. The bacon egg and cheese sour dough was warm which was nice, well seasoned, perfect bready chew while being airy. It was an all around winner for me. I actually went back later that day for seconds but only got a cookie as they were low on offerings right before closing. Again this place is well worth a visit. Nothing in the case is the wrong choice and while this isn’t some modern, sleek, 2025 looking bakery they invest the time and effort in to making every single offering tasty and worth your money. I can’t wait to go back to Birmingham if only for this bakery."

"The coffee sign caught my eye on a cool rainy day. I am VERY THANKFUL that it did. Dusty was so chipper and friendly with a wonderful warm and contagious smile. Hands down best customer service EVER! The food was the best I’ve had in a long time. 100% recommend!"

"Tried this place for the first time. Ham and cheese croissant was HUGE. It was also super flaky and fluffy. Delicious. The chain latte was good as well. Can't wait to go back and try other things."

"Advertising breakfast until 2pm yet the kitchen is closed at 10:45 on a Saturday to “prepare for lunch”. We couldn’t even get toast. Quite possibly the poorest service I’ve experienced in Birmingham in recent memory. Despite not needing to cook or prepare a thing, it still took over 15 minutes to get the cold danishes. Add to that, the tables were filthy and they didn’t offer a plate of any kind. I can’t find any reason to come back. Congrats on being hip while your core job (serving food) fails miserably. At least it seems like some love was put into the actual prep and they use quality ingredients."

"Delicious bread, tasty sandwiches and really nice staff. We stopped by here as I was dropping off my husband on the airport, but we had an hour to grab a quick lunch. The food was great, and the bread of course was excellent. The place had a cool and chill atmosphere, I think I'll come back more often in the future, especially if I'm just driving to Birmingham for an airport run!"