"First visit and a really great experience. The space has a strong, proud patriotic vibe (it’s veteran-owned), and it feels genuinely welcoming and comfortable—like a place you’d want to hang out for a while. It also looks like a great spot to work, and my husband will probably be back to set up with his laptop now and then. We ordered our usuals: he had the drip coffee, and I got a decaf mocha with oat milk. Both were excellent. He actually liked the drip more than Starbucks—dark and rich without that burnt flavor. My mocha was perfectly balanced between coffee, chocolate, and sweetness. We’ll definitely be back. ☕️"

"Because I come from a military family, live in the most military town in California - San Diego - and genuinely love great coffee, I wanted to support Evan and his team by trying their Black Riffle brand. I first learned about it over Thanksgiving 2025 while listening to Joe Rogan’s podcast featuring former U.S. Army Green Beret Evan Hafer. Timing, however, was not on my side. They were in the middle of switching distributors, which turned into a full-blown FUBAR and delayed my order by nearly a month. That said, what truly stood out was how they handled it. Even better, the coffee WAS WORTH THE WAIT! They took full ownership of the issue, apologized without excuses, and made it right. When my order arrived incomplete, they immediately shipped the missing coffee double-time. No friction. No deflection. Just accountability. As for the coffee - I absolutely love the Just Black Roast, and my favorite so far is Blackbeard’s Delight. I cannot wait to try more. I typically splash some cream in my coffee, but you can drink this black - it's that good! I don’t mind when companies make mistakes. What matters is how they respond. The way Black Rifle handled things over the holidays of 2025 earned my respect, appreciation, and long-term loyalty. That kind of ownership is rare - and memorable. I'm proud to support Black Riffle and their cause, donating thousands of bags of coffee and giving back to military families through philanthropic causes Veteran Medical Debt Forgiveness. Veterans and Active Duty Military are a huge percentage of the clients I serve annually in my San Diego Real Estate business, I love giving back and helping others do the same!"

"My wife and I love brcc. First visit was amazing . If it was not for the weather being hot it would have been a perfect visit !"

"What a huge great coffee shop. This place is fantastic and from their beginnings, was established by Veterans. For this Canadian Veteran, I will be returning. 😀 🇨🇦 🇺🇸"

"I stopped in on the way to Sedona for a caffeine boost. The latte had me wide-eyed for the rest of the trip. The coffee was smooth yet full bodied. I wish I had time to sit because the atmosphere was warm and relaxing. I bought merch because I respect the the brand's commitment to our veterans."