"Freeform Coffee Roasters is hands down one of the best coffee spots in Sedona. The space is modern, warm, and thoughtfully designed with beautiful wood beams, clean lines, and a calm, inviting atmosphere that makes it perfect for slowing down and actually enjoying your coffee. We ordered a flat white, a latte, and a chocolate croissant, and every single item was exceptional. Both drinks were smooth, perfectly balanced, and clearly made by skilled baristas who care about quality — rich espresso with silky, well-textured milk and no bitterness. The chocolate croissant was flaky, buttery, and indulgent in the best way, with just the right amount of chocolate. You can feel the intention behind everything here, from the coffee to the space itself. Freeform is a must-visit if you’re in Sedona and appreciate really good coffee done right."

"Freeform Coffee is a standout spot in Sedona. The staff are consistently warm, welcoming, and clearly proud of what they create. Even with a line out the door every day, it moves quickly because they are organized and attentive without ever compromising on quality. Their drinks are made with real care, from expertly crafted espresso to traditional Matcha prepared with a Matcha bowl and bamboo whisk. That level of intention is rare and deeply appreciated. It became my daily ritual during my week-long stay, something I looked forward to each morning. I wish this team and their local business continued success. They bring heart, skill, and a beautiful sense of community to everything they do."

"10/10 coffee ☕️ we tried the blueberry cobbler latter, pumpkin spice latte, cappuccino and flat white 🤌 the aethetics of the place was good, ample parking, nice bathroom and they have a 2nd floor patio seating! Saw some people reading a book, doing some work on their laptops. Truly a wonderful place 💕"

"Free Form is a great little coffee house in Sedona! Not only are the staff friendly and characters with local flare, they have some delish coffee and pastries. The space is very comfortable and serine. Local place with a popular cliental. I highly recommend!"

"They are the best and they know it! Visiting Sedona this summer, it didn’t take me long to discover FreeForm. Delicious coffee from cold brew to specialty espresso drinks. Convenient location with parking and cozy sitting arrangements. I come here daily to have my very special coffee drink. Keep it up guys!"