"This is a really nice Japanese bakery located right in downtown, and it’s clearly very popular. The bakery offers authentic Japanese baked goods, and everything we tried was impressive. The cutlet sandwich was especially good—the fluffy, soft bread paired perfectly with the crispy cutlet and savory sauce. It was simple but incredibly satisfying. The French toast was rich and soft, and the curry bun was flavorful with just the right amount of filling. Overall, it’s a great spot if you’re looking for high-quality, authentic Japanese bakery items, but be prepared for a crowd due to its popularity."

"This place was FANTASTIC! We loved the shrimp katsu sando (so juicy!) and all the breads we got. We only wish we had more stomach space to try more of their baked goods. The service was really friendly and the staff made sure to go around multiple times to clean the tables inside and out. The coffee was also really good, we liked that there was a seasonal menu to try. Definitely will be back next time we’re in San Diego."

"We always come here early and punch ourselves because we keep forgetting the Sandos are only available after 11a. But anyway this time we ordered a ton of savory pastry that are all well made and great quality. (See pics) For drinks I got their regular iced matcha latte with honey and my partner got coffee. Both were delicious and well made. For the Pastries, I think my fave was the soft bun with ground meat curry inside - so YUMMY. My partners fave is the hotdog (pigs in a blanket type dish) I also really love the ham with cheese pastry. We will be back to try the sandos. Edit: came back for the Sandos. I got the shrimp katsu sando and honestly, it's so fire!!!! My friends got the chicken one and it was delicious as well."

"We stopped by this Japanese bakery café while visiting San Diego, and honestly everything we tried was a hit. Their tiramisu latte was fire, and the mentaiko baguette ended up being my favorite item of the day. We also got the Earl Grey melon pan, fruit sando, and curry pan — surprisingly, all of them were really good. I especially loved the cake sponge they use for the fruit sando; super soft and airy. The curry pan had really flavorful curry inside, and both the mocha and matcha drinks stood out too. Overall, an amazing spot with great flavors across the board. Definitely worth checking out if you’re in the area! My Japanese wife approved this spot!"

"Pastry culture is such a wonderful combination of carbs and aesthetically pleasing views. Though I am but a passerby in the city of San Diego I was happy to find Asa Bakery in my mindless wandering through the city. Once inside it feels like you truly entered a community space. Looking around I saw couples, families, hangouts, and business meetings all going on whilst the waif of sweets filled the air. The design of the interior was clean and green with gilded highlights popping all around. You could envision the space being used for a music video with little staging needed. The food ranges from pastries to actual plated items such as curry rice. When you grab a pastry like a croissant you can see the layers beautifully crafted with the naked eye. With closer inspection and the breaking of bread you'll see the flaky exterior give way to a buttery, soft interior. Add a little bit of California sunshine through the big windows and you have cinema in your hands. Bonus: for those in the know there's a speakeasy located here but I'll leave that for you to decipher. Where cities thrive in chaos and faster than life moments Asa Bakery exists as a place where anyone who enters its space can breath once more. With calming atmosphere and good food for casual dining and treats San Diego is lucky to have this Japanese bakery."