"Good vibes & well organized,stocked organic supermarket. The price is definitely on a premium side for very fresh produces and food. Cute little coffee & juice bar with cozy space to sit and hv a quick bite to eat."

"New Morning is my go to store in the area for organic and harder to find products. It always smells inviting, is well organized with a homey feel, a great selection of products, and their prices are surprisingly affordable. I would have given all the stars, but the checkout crew don’t seem to be trained in how to be customer service oriented. They don’t greet you, unless you say hello first, and most of the time there’s no goodbye, or thanks for coming, again unless you say it first. This is such basic common courtesy and leaves what would have been an overall pleasant experience a lot less enjoyable."

"Love, love, love New Morning Market!!! I'm a transplant from CA and have struggled mightily to find a "health food store" that is up to snuff. Enter New Morning Market (after four years searching). The store is always stocked. They have so many choices and all departments. Heather in supplements is amazing. The staff is a pleasure. Thank you for saving me from flying to CA to scratch my itch. Oh yeah... Open seven days a week 8-8. You don't have to guess or remember if they close early on some random day."

"Some really good quality groceries but more overpriced than Whole Foods. Some of the employees don’t seem too friendly, while one lady was very kind and down to earth. If your paying twice the price you should at least get friendlier customer service… just saying."

"New morning is a great source for natural foods of all types. It is, however pricey, even before Trumps tariffs. The staff is mostly friendly and helpful. They all seem happy to be there."