"The coffee here is exceptional, and the service is friendly- they also move pretty fast and have some unique drinks!!"

"I love Primal and am so stoked they're downtown now! Great place to hang out and work in the morning."

"Love this coffee place so much and the best coffee in town! Having their primal latte is a must!"

"Drink Primal at Meriwether to support the best collaboration in Boise since the river and the greenbelt! 🥇 I've been going to Primal for lattes and coffee grounds forever now because Austin roasts and serves the best coffee in Boise. I always try new cafes as they open to see if that stays true - and I'm still addicted to Primal, nothing comes close. Now that they're open on 9th street it's even easier to get the best coffee in Boise on a chaotic downtown schedule! EXTRA EXTRA READ ALL ABOUT IT GET YER COFFEE HERE! 100% FIRE ROASTED DELIGHTFULLY SMOKEY CAFFEINE TO KICK YOU INTO CAPS LOCK MODE IN THE MORNING!!! 📈☕ YOU KNOW IT'S DELICIOUS WHEN I'M STILL COMMITTING TO MULTIPLE BITS THREE PARAGRAPHS LATER TRYING SELLING YOU ON THIS COFFEE IT'S JUST SO GOOOOOOD Do i have friends that work here? Absolutely, i love em and it's great to catch up when i can swing by 💙 Would i bail on them for better coffee? I plead the fifth AND i promise they'd get a fair shot to make even better coffee first, two for the price of one! What a deal! If you're looking for good coffee, you got it, and if you're looking to improve your life, it's right here. When you go to Primal for a refreshingly hot mug of joy, you save yourself all the stress and decision making that you choose when you think "maybe somewhere else" - you deserve better and you know it. You deserve the best service in the coffee industry, handmade by locals at a local business, and you deserve that peace of mind you'll experience when you stop searching and simply... Drink Primal, it's better ✨"

"My favorite coffee! They roast it themselves and its sooo delicious! Their new location is awesome. Such a cool collaboration!"