"When walking around the NoDa area, be sure to check out this merchant. They have 3 rooms of a little of everything. Very artsy. You'll be sure to find a unique gift or souvenir to take back home. As with all the merchants in NoDa, everyone was friendly and knowledgeable about their merchandise. It's worth stopping in."

"Love this store so much for many years now! Love my skirts, hanging lantern, singing bowl and a bunch of other awesome things I bought for my kids. Can’t recommend enough. ❤️"

"The store owner is cruel. I have bought from here before; I have a beautiful scarf and jewelry from my partner from here. Today was the first day I met the store owner. She was incredibly mean when I asked a question. I guess I looked like the kind of customer she didn’t want. She told me to get out of the store. I didn’t do anything to her. I do not know why I deserved that."

"Pura Vida is a true gem in the heart of NoDa. Stepping inside feels like traveling the world without ever leaving Charlotte. The shop is filled with vibrant, handpicked treasures – from global folk art, textiles, jewelry, and spiritual items to books and unique gifts that celebrate cultures from every corner of the globe. What makes Pura Vida special isn’t just the variety of beautiful, authentic items, but also the atmosphere. The space radiates creativity, inclusivity, and positive energy. It’s the kind of place where you can discover something new every time you visit, whether it’s a meaningful piece of art, a handcrafted gift, or even just inspiration. The owner and staff are welcoming and knowledgeable, always ready to share the story behind an item or help you find something personal and unique. It’s clear they care deeply about supporting artists and makers worldwide while fostering a sense of community here in Charlotte. Pura Vida isn’t just a store – it’s an experience. It captures the eclectic, creative spirit of NoDa perfectly, and it’s a must-visit whether you’re a local or just passing through."

"Super cutie shop with a great selection of spiritual books, fine art, and hippie clothing. Most items are handmade and imported from India. Others are locally made here in Charlotte NC. Has a great selection of mindfulness children’s books!!"