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About Treat Yo' Self Bakery

Welcome to Treat Yo' Self Bakery, where the magic happens in Wilson, NC. With a stellar 4.8-star rating from nearly 500 loyal customers, this beloved independent spot is known for show-stopping cupcakes, delightful cookies, and a genuinely friendly team that listens and delivers. From custom creations that capture your wildest dreams to everyday treats that hit just right, this is where community meets craft, and every visit feels like coming home.

What People Are Saying

from Google

"The cookies are great. The cupcakes…. OMG!! Definitely worth the visit! The team was friendly and helpful. I was happy to meet the baker because I love his videos on IG. I’ll definitely be back!"

★★★★★

"My husband told them “she likes vintage-looking cakes and frogs,” and they absolutely nailed it. They turned that simple inspo into the cutest cake ever—I’m obsessed. Not only is it adorable, but it’s also delicious! The cake is super moist, and the icing has just the right amount of sweetness. We’ll definitely be ordering all our cakes from here going forward!"

★★★★★

"My daughter watches Greg every night and since the shop is only 20 minutes from where we live, I knew we had to go. All the goodies we got were so good! Will definitely go back again soon!"

★★★★★

"We live about 2.5 hours away, but decided to stop here on our way back from a trip down to Wilmington from VA. I've enjoyed watching all the decorating videos Greg posts. They are hilarious! But the desserts are the real star! We bought a variety of cupcakes, bars, and cookies and every single one was delicious! The cupcakes were the PERFECT light and spongy texture, the fillings were deliciously complementary, and the icing was nice and light, not heavy and overly sweet. We tried a few different cookies and cookie sandwiches, but the chocolate chip cookies were the best cookies I've ever eaten! The prices were very reasonable as well. We will definitely be back."

★★★★★

"My friend and I were excited to visit Treat Yo' Self Bakery after seeing it on Instagram. We arrived around 1:30 PM, so the selection was somewhat limited, but there were still enough options to choose from. The desserts were aesthetically pleasing and looked SO good! Prices are great! I tried the lemon blueberry white chocolate cookie, and it was delicious! However, the fruity pebble cupcake was a bit of a letdown, as it lacked flavor. I'd rate it a 3/10. Overall, the bakery is super cute. The staff was okay—one of the girls was friendly, while the other didn't seem very knowledgeable about the desserts. However, this won't deter us from visiting again. I want to love the desserts so badly! Hopefully, I'll get to try one of the chocolate ones next time. 🪩🩷"

★★★★

Frequently Asked Questions

Where is Treat Yo' Self Bakery located?
Treat Yo' Self Bakery is located at 100 Pine St W Suite C, Wilson, NC 27893. You can get directions using the map above.
What is Treat Yo' Self Bakery's phone number?
You can reach Treat Yo' Self Bakery at (252) 674-1194.
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