
About What The Fluff! Donuts
Welcome to What The Fluff! Donuts, where independent spirit meets community warmth in the heart of Manchester. This charming donut shop brings together thoughtfully crafted coffee and tea alongside creative takes on beloved classics, all in a bright, welcoming space that feels like a neighborhood gathering place. With consistently praised service and reasonable prices, it's the kind of local gem that keeps customers coming back—where quality, care, and genuine connection matter more than any corporate chain ever could.
What People Are Saying
from Google & Yelp"Cute little donut shop. Reasonably priced with some classics and some cool knew takes. Ice coffee was delicious and my husband was obsessed with the brown sugar milk tea. Got a half dozen, all great. Loved the chocolate coconut."
"Quaint, very clean and bright donut shop with a variety of seating. We enjoyed the vanilla frosted with sprinkles, the boston cream, honey-dipped donuts. I could have really pigged out here, but held myself back- LOL! These donuts we ate were light, fluffy, not greasy, and flavored well. And the prices... from $1.80+. Very affordable! We will definitely be back!"
"What a cute corner location. Right across from Arms Park and 2 blocks down from Elm Street. When you walk in there are doughnut, photos, cute little chandeliers. And of course, the delectable smell of freshly baked donuts. I chose a dozen and still didn’t get to try all the flavors. Can’t wait to go back to try the rest. Their Boston cream has become my new favorite."
"These are, without a doubt, the best donuts in NH. They’re light and fluffy, with excellent choices in flavors. Their maple bacon is fantastic if you’re interested in a donut with a more interesting savory flavor. These donuts are not quite as light as say a Krispy Kreme, but they’re much lighter than some of the other specialty donut stores around, which is a big plus. It’s a donut, not a cake. Their Boston crème should be the standard of the type, and the coconut filled is also truly marvelous."
"Other donuts can not compare. I have read often that people think these donuts are expensive. The quality and rich flavor of these donuts is completely worth the price. I enjoy the consistency and service when I stop here. Recommend the cinnamon crunch and maple bacon but every one that I have had so far is great. Give it a try!"
"Most darling coffee and bakery off the usual path of Salem tourists. We were told about this place by a local, and this is now our go to spot for breakfast...."
Hours
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