"Ive had many knafeh spots around the area as well as overseas, but this by far my new favorite right now! From their traditional knafehs to their lotus and nutella versions, everything so far was a 10/10 for me! They also have a great hardworking staff who are super friendly and make the experience even better. Definitely recommend giving these guys a shot!"

"I wasn’t really a big fan of kunafa until I tried it from Beautiful and Sweet. The kunafa is absolutely amazing and honestly changed my mind about the dessert. On top of that, the brothers working there are incredibly nice and welcoming, which makes the experience even better. Great vibes, great service, and amazing tasting kunafa. I’d say it’s definitely worth stopping."

"Best knafeh in New Jersey Others can try to compete, but this knafeh is on a completely different level. Perfectly crispy, rich, and made fresh every time. The service is great, friendly, fast and always high quality. You can tell they care about what they’re serving. If you’re a knafeh lover, this spot is a must try."

"They serve the best kunafa in NJ — crispy, fresh, and filled with modern flavors you won’t find anywhere else, like pistachio, Lotus Biscoff, Nutella, vanilla, and coffee, plus tasty drizzles on top. A must-try spot for creative kunafa and great coffee."

"⭐️⭐️⭐️⭐️⭐️ Amazing Kunafa — perfectly sweet, fresh, and crisp. Their Kunafa- Misu is one-of-a-kind: a tiramisu-style dessert made with roasted kunafa and available in all their modern flavors. The staff is welcoming, the vibe is calm, and they even deliver right to your car. A must-try in Paterson."