"My husband and my favorite matcha place in NY! We visited August 2025 (dine in) and December 2025 (take out), and we loved it both times. The matcha flavor is nice and strong, and the sweetness is just perfect. The Basque cheesecake is delicious and the ice cream and flavorful and creamy. We visited when the lines were pretty short, so we waited around 30 minutes both times. But worth the wait!"

"12 Matcha is widely regarded as one of the premier matcha establishments in the city. During peak weekend hours, wait times for entry can range from 30 to 45 minutes. The matcha itself is exceptional, and we highly recommend consuming it on-site rather than opting for takeout. This allows you to observe the meticulous preparation process and engage with our friendly and accommodating staff, who are dedicated to ensuring a comfortable ordering experience. We strongly suggest pairing your matcha with our cheesecake, which perfectly complements its flavor profile. While the venue is intimate, we encourage patience. Seating is available on both the main floor and a lower level. To optimize your experience, we recommend that one individual places the order while another secures seating to fully immerse yourselves in the ambiance."

"I waited about 40 minutes in line to get inside. The interior is absolutely stunning and very aesthetically pleasing! I got both unsweetened and sweetened matcha lattes with oat milk, and a matcha basque cheesecake. I now understand why it takes a while to get inside—the staff take their time making your drink in front of you, so you get the full experience! The unsweetened matcha just wasn't it, and the sweet version was only a little bit better but more watery. I would say the wait isn't worth it, as I've definitely had better matcha. At least the Basque cheesecake was decent 😕"

"WORTH THE HYPE! Their matcha is 10/10. Perfection. Amazing quality, and their service is wonderful. It takes some time, as they make each drink authentically right in front of you, but it’s worth it! Avoid going on the weekends, as I heard the lines get long. I went on a Wednesday and there was no line. I didn’t catch their name, but whoever made my matcha December 3rd around 12:30 PM was so lovely. We had matching nails :) They had a lot of seating (including a downstairs area that I did not get to see). I would love to try their ice cream next! For sure will be back."

"((4.75 stars)) 12 Matcha is where the traditions of matcha travel over the centuries since it was first brewed to modern day NYC. welcoming people to the matcha culture by sight, aroma, sounds, touch, and taste of its quality matcha drinks and eats menu coupled by the experience, itself. the elevated experience begins as soon as you step through its doors on Bond Street into a carefully designed and curate interior. a sun-soaked calm interior showcases its matcha bar and ordering area as well as the areas to sit and enjoy items from its matcha-centric menu. there is also a downstairs space with more seating options as well as a small private tea room which is used for events and such. the vibe is very much where tasteful design meets modernity in a calm welcoming way without trying too hard...almost effortlessly (though we know much effort was needed to make this all happen). a lot of thought went into every aspect of the 12 Matcha experience from the matcha being served and how it is served to the details in the seating. before you even get to enjoy the menu, the interior makes its presence known and it is charmingly a gem. been here several times. highlights to me are the Matcha Americano and the Matcha Basque Cheesecake. after placing you're order, a matcha barista will call your name and you get to watch the ceremony of your drink being made during which you can chat with the matcha-maker. the process is very carefully done from the filtered water being poured to the high-quality-and-grade matcha powder being whisked to the eventual pour into a cup for you to enjoy. from the 6 grams of emerald green matcha powder being spooned into each drink, met Matcha Americano has this smooth fresh matcha flavor that had subtle sweetness coming through the bright complex creaminess of each sip. keep in mind, the Matcha Americano is so good and the only ingredients are matcha powder, water, and air. you can also enjoy the matcha in the form of Matcha Latte. if there is a must outside the Americano, i would say get the Matcha Basque Cheesecake--you get the slight bitter of the caramelized exterior of the cheesecake, but then the smooth creaminess of the cheesecake with matcha flavor flowing through each bite. the cheesecake is sweet without being overly sweet or sugar...bites of the cheese cake are airy, silky, and rich. the service at 12 Matcha is kind and welcoming from the ordering to the final presentation of your order. though 12 Matcha opened in the Spring/Summer of 2025--there are persistent lines even in the crazy cold weather of the current winter. my advice, come early or on an non-weekend days. though the past few times, i have stopped by, there's been no line, but getting a seat is tricky. either way, it's worth the time spent to enjoy this very thoughtful experience and story that is blooming on Bond Street, despite the season or weather."