"My husband & I visited this place 3 times in our short stay traveling thru Ashland. The staff are awesome, friendly & personable. The owner truly cares about his customers & business, even offering treats for customer’s dogs that visit. He knew I was vegan and even offered me a complimentary side salad when he knew there was honey in the regular dressing and wanted me to be able to enjoy a salad with my husband. Just above and beyond caring and amazing service. Can’t say enough about this place. We will definitely recommend this place to any friends coming thru Ashland! Much love, guys!"

"We love Vida! Amazing food. My favorites are the avocado toast and the quiche which has an insane crust (flavors vary daily). The array of bakery items is overwhelming in a good way. The cheese bread of course is a must. And all gluten free! Plus the staff are warm and capable."

"We come here every time we are in Ashland and miss it so much when we leave! I have Celiacs so finding a place I feel comfortable eating at is hard. But even if I didn’t have celiacs I would love this place! Super yummy eats and treats. Super friendly vibes and location. Love 💕"

"There are not enough positive words to describe this gem of a cafe. Hands down the best quiche I’ve ever tasted (sorry mom). The açaì bowl was house made and delicious in its simplicity. Both our drinks were fantastic as well. We added honey at the recommendation of the barista to both the matcha and the chai. Perfection !"

"We drive through Ashland often and always stop at Vida! Today I tried the quiche for the first time! It’s what quiche dreams are made of! If you’ve ever read the quiche chapter of Bouchon, the way Thomas Keller romantically describes quiche… this is it! I just wish this place had more indoor seating!"