"Some of the best coffee I have ever had. Well, it may have just tasted that good to me during my visit since I had been up all night for the rally and desperately wanted coffee before I headed home. Regardless, it's really good coffee and they have souvenirs, so check them out. Tip: If you want a picture in front of the sign, get there early so there isn't a line :)"

"We make it a point to stop here every time we pass through Sturgis. The coffee is excellent—especially the selection of plain brews, including light roasts, which I really appreciate. If you’re looking for Sturgis souvenirs, this is definitely the place to go. The employees are always super friendly and welcoming. We’ll definitely be back!"

"Saw this coffee shop on Google maps and decided to roll in for a visit. This was the most "bar like" coffee shop I ever visited. People were sitting at the high tables laughing, carrying on, having a great time, but in a coffee shop. It's not a coffee shop I would pick of I wanted to get work done, but it's the one il I'd visit if I wanted to socialize. It was so busy on a Sunday morning that I couldn't take many pictures. Loved the Sturgis Coffee shirts and hats, lots of memorabilia options. The coffee was good, but you'll pay more than average. We got a smoothie, 12oz latte and a 16 oz latte and the price came to $24ish. Fun atmosphere to visit I loved the community that was happening here."

"This place is Black Hills Gold. What a gem of a coffee shop in Sturgis. Everything was excellent - coffee, staff, cool merch. They roast coffee in this location so the place smells like heaven. Amazing, fast Wifi too. I worked from here most of the week and was treated like I was a local. South Dakota has so much kindness stuffed inside of it, and this shop is a great example of the type of people I met on my trip. Would definitely recommend."

"The latter was good, the people were great. I loved the store, they had a vast and interesting selection of branded merchandise including several types of their coffee beans available."