"Not your typical cup of coffee. Vice and Virtue is a special experience. Their beans are aged in old bourbon barrels and that has a dramatic effect on the taste of their coffee. Are you drinking alcohol, no. Does the taste of espresso get covered up by the taste of bourbon, for me, yes. They made a great quality cup of coffee and the vibes make you feel like you're in a ritzy 1920's hotel lobby. For me, I love the taste of good espresso so this spot was not the best fit for my tastes but certainly worth a visit."

"Wow this place is good! We went here twice with different baristas and both times great coffee. We ordered flat whites and it came out perfect with latte art. Limited range of pastries and cake but all good. We loved the apple hand pie and the brown butter brownie."

"I've been here a few times and it is a great coffee shop. Their bourbon coffee has a very unique flavor and I would very much recommend it to those visiting for the first time! The atmosphere is nice and there are plenty of seats and couches to enjoy your drink at."

"Great coffee shop in the first floor of a boutique hotel one block from the National Civil Rights Museum. The lobby of the hotel is awesome, and the coffee was very good!"

"I’ve visited nearly every coffee shop in Memphis and while most are good, Vice & Virtue is truly excellent (and they have Food & Wine Magazine’s endorsement to prove it). Espresso drinks are always excellent and the cappuccino (pictured) is masterfully prepared (and designed). After talking with the baristas (who are really chill!), I learned Vice & Virtue specializes in lighter roast coffee which results in a more nuanced flavor profile (evinced in their drip coffee, endless if you stay, and my go-to when I don’t opt for cold brew). Pastries are also incredible, albeit a little pricey like other food items, but worth it for the quality. This is a lovely space to telework, socialize, read, or even take a date. Several strangers have become my friends over coffee at Vice & Virtue. This coffee shop is, unequivocally, the finest (and coziest) of its kind in Memphis. A real treasure!"