"Very impressed with the graciousness and expertise of the proprietor, Jonah. I expected to come into the shop and buy a bag or two of beans, but was treated to a complimentary cup of coffee and some wonderful coffee knowledge. While I wound not consider myself a coffee connoisseur, I do enjoy delicious coffee. The coffee I purchased from Viewfinder is superb - as good if not better than those I purchase from roasters like Black and White or Brandywine. If you're in Dallas looking for some funky, exciting coffee to try, I would wholeheartedly recommended Viewfinder."

"If there's a better coffee roaster in Dallas, I haven't found it, and I've tried a lot of them. Jonah's not only passionate about what he does, but knows the technical details as well. Must-try coffee in DFW."

"Purchased my first batch of coffee from Viewfinder Coffee; 10 out of 10 recommend. I'm now a loyal customer. Viewfinder Coffee is much better and fresher than the generic brands in the stores."

"Jonah has the most professional customer service and knowledge about coffee. This coffee is like no other. My favorite flavor is landline. It actually doesn’t need any creamer or sugar it’s amazing black and by itself. Better than Starbucks (: highly recommended."

"Truly AMAZING coffee! Meticulously roasted to perfection. From quality of the product to customer service, I can’t recommend them enough. If you haven’t tried their coffee you’re missing out!"