"It’s always good when they have a cafe inside a bookstore. This one is inside Books-A-Million. Joe Muggs Coffee offers both cold and hot drinks, from gourmet coffee to teas. They also have bottled water & juices. And they do have pastries to enjoy with your beverage. They have several tables to accommodate a lot of customers, plus patio seating. The employees are friendly and service is fast."

"Ridiculously delicious coffee! I’m from 44 years in Chicago and I KNOW great coffee. Mugs coffee is stout and tasty. Got a Cappuccino with Hazelnut and it was like home. The ONLY coffee I’ve had in Longview that actually tastes heavy enough for me. The disinterested employees are a theme here but their training shows in the finished product. Outstanding roast on their coffee. Do yourself a favor go for the coffee not the customer service. 🥰😎🥰"

"Lots of nerds work here so I can easily talk to everyone"

"I have been to Joe Mugs enough to give what I think is an honest review. I have honestly loved everything I’ve had, but I will admit that my order has been made wrong a few times, and I don’t change up how things are supposed to be made. It honestly depends on the barista. Some baristas are phenomenal and have great people skills while others seem like they don’t want to be there at all (which I know it’s possible they didn’t apply to work the coffee bar, but that’s no excuse for poor customer service). It can take awhile to get a drink made sometimes, but I think that depends on the time of day, like shift changes, busy hours, etc. Rarely do I see more than one person working behind the bar too. All in all, I think there could be some changes, but overall I like it and will come back to enjoy the atmosphere and good drinks."

"I can't express my love for this place properly. Coffee, books, and a peaceful atmosphere. Their frappes are my favorite. It is one of the best coffee shops in town, in my personal opinion."