"I just moved to the Pflugerville area and I have been on the hunt for a coffee shop—and I’m so glad I found The Morning Ritual! This place has quickly become part of my daily routine. Their matcha is hands-down the best I’ve had in this area: smooth and perfectly balanced with their own lavender syrup. Yum ! The staff is incredibly friendly and welcoming—they remembered my name after just a couple visits and always greet me with a smile. It instantly made me feel at home. Whether you’re looking for a calm spot to get some work done, grab a bite to eat, or just catch up with a friend, Morning Ritual checks every box. The atmosphere is relaxed, the Wi-Fi is strong and the food is delicious."

"I stopped by Morning Ritual Coffee inside The Goat this morning, and it was such a lovely experience. Ms Megan at the front was incredibly kind and welcoming, greeting me with a smile that set the tone for my visit. The space itself is very clean with beautiful aesthetics—cute, cozy, and thoughtfully designed. I ordered a cuban coffee, which was absolutely delicious. There’s a full menu with pastries , smoothies and breakfast items to offer . This coffee shop truly feels like a little gem in Pflugerville, and I’ll definitely be back!"

"Just to preface, this shop is attached to a separate business that has a bar, food & drinks. As well as a leasing office & apartment complex in the background. I know that this might not be everyone's cup of tea, but we adored this set up. Especially coming from the Houston area, where it's incredibly congested. This is a great, calm coffee shop. I didn't catch the barista's name but she was very polite, accommodating & made our drinks exactly as we asked. The biscuits were fluffy and crisp. Coffee (we got cold & hot) were tasteful and not watered down. My iced coffee came with coffee infused ice cubes, which was a cute touch to our experience. Hopefully we will be back soon but highly recommend as a stop by!"

"Megan was the best ever! This place deserves nothing, but five stars! From start to finish it was an easy seamless experience. Added bonus their coffee is actually good!"

"I love coming here for their coffee primarily! But their breakfast is delicious too! The biscuits are ridiculously good and their breakfast tacos are tasty. The salted caramel Cuban is one of my favorite lattes. Service is always so friendly and timely. I've also bought their coffee totes to work and everyone loves it! Definitely recommend this place to anyone looking for a good local coffee joint."