"Outstanding bakery in Madison with great bread, pastries and sandwiches. Everything I've tried has been amazing! Highly recommend a visit. Some of their pastries can also be found at local coffee shops (Alice Good)."

"Have been coming to Bloom for several years ever since they had the original location in Middleton . After opening up their East Madison location I go to that one more often . I was in the Monroe neighborhood and could not resist to stop in to the mothership location. Cases were packed with amazing savory and sweet items as always . They also make sandwiches to go if you put your order in . There was a line of people waiting to get in which is normal . It is worth the wait - trust me ! Gluten free case to the left of the register is full of bakery items , cupcakes and scones . A good gf selection to choose from . For a savory I tried their pesto pinwheel which is an interesting take of a pesto filled roll extra fluffy and pull apart . For a sweet I could get everything they make but I did go with the classic cinnamon roll. Similar fluffy airy as the pesto pinwheel with a great balance of cinnamon sugar and frosting . I don’t frequently go to Monroe neighborhood as it can be hard to find street parking , however whenever I find myself in that part of town I will always stop in to Bloom for a special treat ."

"Lovely little bakery! They’ve got quite the daily selection of baked goods and glad that I was in town early as it opened as there was a line started before they even opened today! I grabbed a box full of goodies and they were delicious! There is also a vegan/gluten free section in its own case."

"We recently chose Bloom for our wedding desserts and were thrilled with the results! They were so wonderful to work with and easily accommodated our vegan and gluten free guests. We ordered the vegan/gf chocolate ganache cream cheese cake and various bars, some vegan/gf and some not. Our guests all raved about the desserts, and I’m not exaggerating when I say the cake was the best I’ve ever had! My husband and I are planning on ordering one every year for our anniversary because it was that good. We could not recommend them more!! Photos by Anya Kubilus Photography"

"My girlfriend and I made a quick stop at Bloom Bake Shop while riding along the biking trail, and we’re so glad we did. The Cruffin and strawberry rhubarb danish were both absolutely delicious—flaky, flavorful, and clearly made with care. The Cruffin had that perfect balance of crisp outside and tender, airy inside, while the danish hit the ideal sweet-tart note. We also grabbed a cappuccino, and it was spot-on—smooth, rich, and expertly crafted. To top it off, the customer service was spectacular. The people behind the counter were genuinely friendly, upbeat, and happy to be there, which made the whole experience even better. Charming spot, welcoming vibe, and a perfect little detour if you’re anywhere nearby. Highly recommend!"