"I regret never going here in the before (the fire) times and I really was never sure it was a cafe because of the signage. Fast forward to 2025, the place is all new, and owner Patrick gave a compelling interview on Citycast Madison that put this spot on my radar. It’s really cool inside, you could shoot a movie in there. Make sure you look up. The ceiling is shiny and exquisite. The coffee is from Anodyne, a fave from Milwaukee. You’ll love it. In case you are wondering, they have brewed iced tea too. Everyone working there is super friendly and they play terrific music I haven’t met Patrick yet, but I know I will eventually 10 out of 5. Recommend"

"Cool spot! The glazed donuts where dense and so delicious! My new favorite spot for a glazed. Staff was easy going, polite, and helpful. Chill spot for a meet-up, light meal."

"Great little East side coffee shop with Level 5 Donuts from Wednesday through Sunday, so delicious and vegan too! I love the coconut cold foam latte as well as the smoked salmon panini and waffles. This is not a cookie cutter corporate coffee shop as stated by other reviewers. It's locally owned by Patrick who is such a nice guy, neighborhood vibes, fun staff and music. I'll definitely be back."

"After all the rave reviews, I thought this would be a great place to grab a quick coffee and breakfast. The espresso drinks were quite pricey (even by this economy’s standards) and the breakfast sandwich was super bland. I’m bummed."

"The Victory is the first coffee shop I entered in Madison that felt like my kind of place. Quaint, unique, cozy, small town vibes (across from a great bookstore too!) The first time I went, I was having a stressful day job hunting but the owner, Patrick, greeted me, and made me feel welcome. He did more than say hi. He took time to ask about my day and hear about my job hunt. Life got crazy, fast forward like a year and I’m on my way to Victory again and it is closed due to a fire!! I was devastated. But! The Victory is up and running again and just as lovely. My siblings and I call it a vortex, because it’s like anything could happen there. We once found a leaf bug on our car when leaving. The coffee is perfectly roasted with a slight bitter bite and the baristas will remember you and chat (if you want). Also, what is the deal with the Americana waffle??? It’s so frickin good. Go try it."