One login. POS, loyalty, mobile ordering, marketing, and payroll — all connected. 665+ independent shops. Built by people who've worked behind the counter.
Order entry that keeps up with a morning rush. Modifiers that make sense. Drink queues organized the way your baristas think — not adapted from retail or restaurant software.
When a customer joins joe, they're connected to a network of 665+ independent shops. They earn and redeem everywhere — not just at yours. A traveler in a new city opens the app, finds you, and walks in already feeling at home.
Mobile orders appear in your queue like any other order — no extra tablet, no re-entry. And the customer data is yours: their name, their history, their preferences. Not DoorDash's. Not Yelp's.
Because your POS, loyalty, and ordering are connected, you know exactly who your customers are. Win-back messages go to people who were actually regulars. SMS campaigns hit your real audience — not a rented list.
Two screens, one magnetic dock. Undock in 10 seconds. The same system that runs your counter runs your drive-thru window, your weekend market booth, and your catering setup — without reconfiguring anything.
Pre-configured and enrolled in our device management before it ships. Plug in, connect to Wi-Fi, and you're live. Included with your Partner setup.
Hardware included with your Partner setup. Ask about the hardware rebate →
Watch the full demo or jump straight to pricing — no sales call required.
joe works best for 1–20 location shops that want to stop stitching together five different tools — and for retail roasters who want to turn every customer touchpoint into revenue.
Whether you're a single-location neighborhood shop or a growing multi-location brand, joe gives you the infrastructure big chains have — built specifically for coffee, without the enterprise price tag.
If you're roasting and selling direct — in-store, online, or both — joe connects every channel. Regulars can support you in the café, order ahead on the app, and buy beans at home through the marketplace.
100% of shops active on the platform for 12 months have grown. Here's what the numbers look like across our partner community.
Side-by-side on what actually matters to an independent coffee shop owner.
| Feature | Square | Toast | joe ✓ |
|---|---|---|---|
| Built specifically for coffee shops | ✗ | ✗ | ✓ |
| Mobile ordering app | Paid add-on | Paid add-on | Included |
| Loyalty program | $45–105/mo extra | $50+/mo extra | Included — 5% cap |
| Hardware | $500–2,000+ extra | $500–2,000+ extra | Included |
| Monthly POS fee | $60+/mo | $69+/mo | $0 |
| Payroll integration | Separate product | Separate product | Built in |
| Network customer acquisition | ✗ | ✗ | ✓ 65k+ shops |
| Dedicated growth consultant | ✗ | ✗ | ✓ |
| AI marketing suite | ✗ | ✗ | ✓ |
| In-person processing rate | 2.6% + $0.15 | 2.49% + $0.15 | 2.6% + $0.10 |
No monthly fees. No per-terminal charges. No contracts. You pay when you process — not before.
Run the side-by-side with your real numbers. Monthly volume, current loyalty spend, online order fees. See the full comparison in 60 seconds — no sales call required.
See your true cost of sales →Free. 60 seconds. No email required.
Two ways in — both free, no commitment.
Live in under a week. Menu migrated for you. No contracts.