Shared Infrastructure for Independent Coffee
How joe gives indie shops the same infrastructure the big chains built for themselves — at performance-only cost. ~20 minute walkthrough with live Q&A.
Brenden Martin
Co-founder & CEO · joe.coffee · Former barista
Chapters
1
This Is a Movement
0:00
2
The Playing Field Isn't Level
2:53
3
One Platform. Every Tool.
5:18
4
POS & Payments
7:36
5
Hardware — The Café Setup
10:02
6
Hardware — Drive-Thru Setup
12:06
7
Hardware — Kiosk, Printers & Add-Ons
12:34
8
Loyalty That Travels
14:12
9
The Hidden Cost Nobody Talks About
18:27
10
Mobile Ordering
21:28
11
Marketing That Runs While You Make Drinks
23:58
12
The Numbers: $500–$15,000/mo in Savings
26:24
13
We Handle the Transition
27:43
14
A Real Partner, Not a Ticket Queue
29:28
15
Real Questions, Honest Answers
31:04
16
Live Q&A — Top Questions
33:30
17
Ready to Join the Movement?
36:20
18
Ready to Join the Movement?
21:00
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