
About Surf, Wind and Fire
Surf, Wind and Fire is New Bern's beloved independent gathering spot where exceptional coffee meets genuine hospitality. With a 4.9-star rating from locals who rave about the welcoming staff and thoughtful service, this shop feels less like a transaction and more like coming home. Dog-friendly and deeply rooted in the community, it's the kind of place where you're remembered and valued, not just another customer in line.
What People Are Saying
from Google"Best shop in town and it’s dog-friendly!!! The staff make you feel important and help you find what you’re looking for. The selection is awesome because you don’t find some of these items anywhere else in town. They have brands such as Patagonia, Barbour, Sherpa, Carve Designs, Free Fly, Tasc, and ten tree. It’s fun to sip craft beers, wine, house made sodas, coffees, and teas while shopping. And, I have to mention the Surf, Wind & Fire’s awesome SL Revival shirts and trucker hats that are screen-printed right here in downtown."
"A 10/10!! This store has the cutest clothes. Very surfer friendly to say the least. The employees were friendly and were willing to help if needed. The owner had a dog who was more than cute and very, very friendly! The clothing prices could’ve been less expensive, but the apparel they had was cute. They sell a variety of shoes, most good for hiking or daily wear. It was a cute store!"
"5 ⭐⭐⭐⭐⭐'s! I had a huge malfunction with an on-line order. Sarah from the New Bern location was extremely helpful and solved it all quickly. Amazing customer service! Thank you so much Sarah. I will be sure to stop by next time we are in New Bern!"
"Wonderful shopping Downtown New Bern. Great prices and Amazing things. Lots of things to choice from."
"Came to New Bern from Massachusetts this weekend to visit my in laws and decided to shop here. Was looking for disc golf supplies and was definitely glad I did. The staff was excellent. Friendly, professional, and knowledge. Inventory and selection were great. Definitely going to visit again when we return in November/December. Thank you again. This is why I love shopping small local businesses and not big, box stores."